How Nonprofits use RealZips to help people

We're really excited to support some of the world's best-known nonprofit organizations with our RealZips GeoData app for Salesforce!

Nonprofits are putting the RealZips app to use across four important areas:

1. Structure all data in Salesforce
2. Understand local demographics
3. Run campaigns for donations
4. Focus on communities in need


1. Structure all data in Salesforce

The RealZips app automatically enriches all records in Salesforce with geographic data. Nonprofits can structure millions of records by cities, counties, metropolitan areas, and their own regions.

As long as a record has a zip code, the RealZips app connects that record with powerful data about the zip code. All your data in Salesforce becomes geographically structured!

It's absolutely amazing to see how more and more nonprofit teams become empowered to automatically divide all their donors by counties, and invite the them to local events!

The screenshot below shows a potential donor in zip code 10016. When the lead comes in through a web form, the geographic data points are automatically added. The lead is automatically assigned to the right contact person in the "New York Greater" office:

2. Understand local demographics

The RealZips app contains deep demographic data for every zip code across the United States. Nonprofits can use this rich data to better understand where they should ask for donations, and of course where there is a need for their volunteer work:

3. Run campaigns for donations

It takes seconds to find where in a city a nonprofit should focusing on getting donations; by running an instant report over zip codes with a high average income:

The nonprofit team can very quickly run campaigns in the areas where they can expect donations from, selecting potential donors that live in these zip codes:

4. Focus on communities in need

When the nonprofit has built up a base of donations and volunteers, they use RealZips to pinpoint where in their city there is a great need for their help.

The team can run instant reports, pinpointing areas with many kids in low income areas. They select zip codes and track their progress in these zip codes over time, such as number of volunteer hours going into each area:

We couldn't be more excited, seeing our RealZips app being used to provide help for people in need!