Targeting B2B customers?
Focus on high value prospects in top locations

Use RealDatasets for B2B targeting

1. Add industry market data by NAICS code

2. Compare potential vs. customers

3. Drive revenue growth

1. Add industry market data by NAICS Code

NAICS is the perfect tool for identifying your target market across industries, company sizes and geographical areas.

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.” –

The NAICS data holds information over 7,500,000 companies across 1,000 industries, divided by employee size. With the data available in the RealZips app - you will soon track potential customers across any geographical level - down to each Zip code.

The range of industries in the NAICS database is amazing: breweries, telecommunication carriers, new car dealers, different types of manufacturing companies, hospitals, physicians, dentists, insurance agents, contractors, restaurants, banking, different types of retail stores, schools and more. 

For example, this is the number of Software Publishers in Zip code 90405:



2. Compare potential vs. customers

Your team is selling to Software Publishers in Los Angeles (screenshot below)

  • In the NAICS database, there are 76 Software Publishers in the territory
  • You're currently qualifying 41 leads
  • Zip code 90066 is completely untapped
  • You have already closed 23 accounts
  • Some customers have not yet made a purchase this year
  • You've done 328 activities YTD across your territory
  • So far, you've generated $1,219,100 in sales

Find your growth opportunity

  • You have  53 untapped companies
    (76 Software Publishers minus your 23 accounts)
  • Average revenue per customer is $53,000 YTD
  • Your untapped revenue potential is north of $2,500,000


3. Drive revenue growth

Total Addressable market

With your base line of TAM (total addressable market) in Salesforce,  your whole team can focus marketing and sales activities within areas that will deliver sales growth.

Combine and

Combine RealDatasets with NAICS targets with the contact data, to immediately discover companies you need to get in touch with. gives you the NAICS  code for each Account and Contact record, making it possible to compare potential business with existing customers in any geographic area.

Get started with RealDatasets right now: Buy data at