Retail: Experian Mosaic Consumers

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Retail: Experian Mosaic Consumers

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MOSAIC is a geodemographic segmentation system developed by Experian and available in over twenty countries worldwide.

Each of the nearly one-quarter million block groups were classified into sixty segments on the basis of a wide range of demographic characteristics. The basic premise of geodemographic segmentation is that people tend to gravitate towards communities with other people of similar backgrounds, interests, and means. MOSAIC is linked to the systems in other nations through the Global MOSAIC classification, which consists of fourteen market segments found in every
modernized country.


MOSAIC is one of over twenty neighborhood classification systems built by Experian staff, whose
international segmentation experiences stretches back over twenty years. Along with the international
experience applied in this product, some of the most experienced geodemographers in North America
were involved with the development of MOSAIC. During the product refinement process, MOSAIC was
compared to other clustering systems in a variety of tests. The MOSAIC assignments are updated
annually by incorporating updated AGS demographics into the segmentation model, ensuring that the
assignment is as accurate as possible given shifts in local area demographics.


The latest Mosaic release has been fully constructed at the household level, supplemented by AGS block
group data. There are 71 segments which are grouped into 19 groups and 12 international Mosaic
groups.


A Power Elite

  • A01 American Royalty
  • A02 Platinum Prosperity
  • A03 Kids and Cabernet
  • A04 Picture Perfect Families
  • A05 Couples with Clout
  • A06 Jet Set Urbanites
     

B Flourishing Families

  • B07 Generational Soup
  • B08 Babies and Bliss
  • B09 Family Fun-tastic
  • B10 Asian Achievers


C Booming With Confidence

  • C11 Aging of Aquarius
  • C12 Golf Carts and Gourmets
  • C13 Silver Sophisticates
  • C14 Boomers and Boomerangs


D Suburban Style

  • D15 Sports Utility Families
  • D16 Settled in Suburbia
  • D17 Cul de Sac Diversity
  • D18 Soulful Spenders


E Thriving Boomers

  • E19 Full Pockets-Empty Nests
  • E20 No Place Like Home
  • E21 Unspoiled Splendor


F Promising Families

  • F22 Fast Track Couples
  • F23 Families Matter Most

G Young City Solos

  • G24 Status Seeking Singles
  • G25 Urban Edge

 


H Middle-Class Melting Pot

  • H26 Progressive Potpourri
  • H27 Birkenstocks and Beemers
  • H28 Everyday Moderates
  • H29 Destination Recreation


I Family Union

  • I30 Stockcars and State Parks
  • I31 Blue Collar Comfort
  • I32 Latin Flair
  • I33 Hispanic Harmony


J Autumn Years

  • J34 Aging in Place
  • J35 Rural Escape
  • J36 Settled and Sensible


K Significant Singles

  • K37 Wired for Success
  • K38 Gotham Blend
  • K39 Metro Fusion
  • K40 Bohemian Grove


L Blue Sky Boomers

  • L41 Booming and Consuming
  • L42 Rooted Flower Power
  • L43 Homemade Happiness


M Families in Motion

  • M44 Red White and Bluegrass
  • M45 Diapers and Debit Cards


N Pastoral Pride

  • N46 True Grit Americans
  • N47 Countrified Pragmatics
  • N48 Gospel and Grits
  • N49 Work Hard Pray Hard


O Singles and Starters

  • O50 Full Steam Ahead
  • O51 Digital Dependents
  • O52 Urban Ambition
  • O53 Colleges and Cafes
  • O54 Striving Single Scene
  • O55 Family Troopers


P Cultural Connections

  • P56 Rolling the Dice
  • P57 Meager Metro Means
  • P58 Fragile Families
  • P59 Nuevo Horizons
  • P60 Cuidad Strivers
  • P61 Humble Beginnings


Q Golden Year Guardians

  • Q62 Reaping Rewards
  • Q63 Footloose and Family Free
  • Q64 Town Elders
  • Q65 Senior Discounts


R Aspirational Fusion

  • R66 Dare to Dream
  • R67 Hope for Tomorrow


S Struggling Societies

  • S68 Small Town Shallow Pockets
  • S69 Soul Survivors
  • S70 Enduring Hardships
  • S71 Hard Times